The Sales Alliance will maximize your business growth through channel and alliance assessment and development, sales and account planning, and business development workshops.

Channel and Alliance Assessment and Development

• Channel and Alliance Development
  • Facilitate business development sessions with key partners and sales teams.
    
• Channel Strategy
  • Audit current channel strategy, both direct and indirect.
    
  • Evaluate customers' buying preferences.
    
  • Assess impact of change on our client's company, customers and existing partners and channels.
    
  • Provide assessment report on current strategy, review of alternatives and identification of best approaches to arrive at an integrated and successful go-to-market strategy.
    
• Channel Implementation
  • Provide an implementation plan for the selected sales and channel strategy.
    
  • Evaluate existing company programs and processes for "fit."
    
  • Deliver a plan, which includes channel program rollout and implementation, including identification of key sales programs/processes that will require modification.
    
• Channel Partner Performance
  • Audit existing partners, including performance, contracts, channel conflicts, market coverage, customer satisfaction, partner satisfaction, etc.
    
  • Provide recommendations to maximize effectiveness of specific partners or partner groups, to reduce channel conflict, and to improve partner satisfaction.
    
• Partner Program Improvements
  • Audit current partner programs and recommend modifications or new programs.
    
  • Design new programs to improve partner effectiveness.
    
• Program Management
  • Manage the implementation
    
  • Design and deliver training and communication on the new strategy and/or programs.

Sales and Account Planning

• Audit current process for linking account, territory and partner planning with our client's business plan.
  
• Design a sustainable process for integrated account and business planning.
  
• Design automated tools and templates for planning accounts, territories, and partners/alliances. Ensure that all templates (plan, financials, and presentations) are linked to provide consistent information into the company business planning process.
  
• Develop account manager job aids to support both the planning process and the account managers' on-going implementation of the process.
  
• Design a program to facilitate the development, management and review of account plans and to support the planning process.
  
• Design and deliver training and communication on the new planning process.
  
• Deliver facilitated planning sessions.
  

Business Development Workshops

• Facilitate business development sessions with key partners and sales teams.
  
• Design and deliver tailored solutions to business development problems.