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We measure our success by your results

Blue Lines


Our Service Offerings
arrow bullet Maximizing business growth
  Channel assessment and development
  Sales and account planning
  Business Devlopment Workshops
arrow bullet Strengthening the sales force
  Assessment of sales capabilities
  Sales development and training
  Sales management coaching and support
arrow bullet Optimizing the sales structure and compensation
  Sales Structure
  Sales Compensation and Measurement
arrow bullet Improving sales productivity
  Sales process and cycle
arrow bullet PDF file of our services offering for printing


The Sales Alliance will maximize your business growth through channel and alliance assessment and development, sales and account planning, and business development workshops.

Channel and Alliance Assessment and Development

  • Channel and Alliance Development
    • Facilitate business development sessions with key partners and sales teams.
  • Channel Strategy
    • Audit current channel strategy, both direct and indirect.
    • Evaluate customers' buying preferences.
    • Assess impact of change on our client's company, customers and existing partners and channels.
    • Provide assessment report on current strategy, review of alternatives and identification of best approaches to arrive at an integrated and successful go-to-market strategy.
  • Channel Implementation
    • Provide an implementation plan for the selected sales and channel strategy.
    • Evaluate existing company programs and processes for "fit."
    • Deliver a plan, which includes channel program rollout and implementation, including identification of key sales programs/processes that will require modification.
  • Channel Partner Performance
    • Audit existing partners, including performance, contracts, channel conflicts, market coverage, customer satisfaction, partner satisfaction, etc.
    • Provide recommendations to maximize effectiveness of specific partners or partner groups, to reduce channel conflict, and to improve partner satisfaction.
  • Partner Program Improvements
    • Audit current partner programs and recommend modifications or new programs.
    • Design new programs to improve partner effectiveness.
  • Program Management
    • Manage the implementation
    • Design and deliver training and communication on the new strategy and/or programs.

Sales and Account Planning

    • Audit current process for linking account, territory and partner planning with our client's business plan.
    • Design a sustainable process for integrated account and business planning.
    • Design automated tools and templates for planning accounts, territories, and partners/alliances. Ensure that all templates (plan, financials, and presentations) are linked to provide consistent information into the company business planning process.
    • Develop account manager job aids to support both the planning process and the account managers' on-going implementation of the process.
    • Design a program to facilitate the development, management and review of account plans and to support the planning process.
    • Design and deliver training and communication on the new planning process.
    • Deliver facilitated planning sessions.

Business Development Workshops

    • Facilitate business development sessions with key partners and sales teams.
    • Design and deliver tailored solutions to business development problems.

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